Writing article content for distribution is a very important part of learning how to write an article, and how well or badly you do it can make or break your online business. If this sounds a bit extreme, knowing how to write an article that keeps the reader riveted to your page can make a massive difference to your business than if your writing was bland and uninteresting. That is indisputable. Most people find the title easy to put together, even if many don’t do it properly. However, it is the article content that most people seem to struggle with, particularly the first and last paragraphs.
It appears to be starting the article and finishing it that most inexperienced writers struggle with, not only with regard to the content of these sections but also the use of keywords. Article marketing is about writing articles that interest the reader, and then persuading these readers to visit your website. Not just any page, but a page that relates to the article. That is why you write an article – to get visitors to your web page. They must therefore be interested in your content, which must therefore be defined by the title.
For that reason it is difficult to regard each of the elements of an article independently. Each leads into the other. However, let’s have a look at what’s involved in writing article content, beginning with the first paragraph.
The first paragraph should take the form of an introduction to the subject of the article. The first sentence should include the main keyword, and will be very important in catching the reader’s interest. Although the title would initially have done that, it is the first sentence that will persuade them to continue or to click away. It should almost be like another title, reinforcing the topic heading, and leading into the main content of the article.
Many people will write an article without understanding the importance of the introduction and the way it leads into the main body, and also of the importance of the concluding paragraph, and how it should lead into the resource that comes after it. Writing article content, therefore, is an extremely important part of article marketing, and how you write an article can, I repeat, make or break your online business.
This is particularly so if you rely on article marketing as your major marketing strategy, where the click-through rate of readers to your website is critical to your success. You should therefore pay most attention to the title and first paragraph than to any other part of the article. The reason for that is that if these are not right, the rest won’t matter!
This should follow on from and reinforce the title. As previously stated, the first sentence should contain the main keyword. The next two or three should justify what you say in the first, and then lead into the main points of discussion. My first sentence above makes a bold statement, and the next three support it, or justify it. The final sentence then goes on to describe where the problem lies.
Body of the Article
This should expand on the points made in the introductory paragraph, and should follow on from the last two or three sentences. Expand on the main topic of the article, perhaps explain why the pint to you are making is important, and then propose a solution.
Of course, not all article are of the problem – solution type; some are informative and others narrative. However, irrespective of the subject matter, when you write an article for distribution you can and should still maintain a flow from title to first paragraph, and then from that to the body of the article, so that the interest of the reader is maintained.
The final paragraph should be a summing up, and lead into the author’s resource, where you publish your web page URL. You should begin by summarizing what has been previously written, and end by suggesting that further information might be useful. Read how I do it below.
Make sure you keep your objective in mind when you write an article, irrespective of the subject matter. Writing article content is easy if you remember to construct your title in such as way as to attract interest, and reinforce that in your first paragraph, particularly in the first sentence where you will repeat your main keyword. Writing article content with then seem much easier, although there is still lot for most people to learn in respect of selecting the right keywords, and constructing titles and initial paragraphs to keep readers fixed on your page.